MINIFESTOS

What is a Minifesto? It’s not exactly a manifesto, it’s not nearly that polished or grand. When I’m trying to figure out the voice of a campaign, I write a short paragraph to really embody the voice and to explain what I want the tone and general feel of my copy to be. Below are a few I’ve written for campaigns real and fake.

Charleston Marine Life Center

Tucked in a cozy pocket of the Oregon coast, the Charleston Marine Life Center’s humble exterior hides a world of wonder and discovery. The CMLC is a captivating tactile experience with an academic soul that offers the opportunity to learn more about the world beyond the coast by getting face to face with creatures both strange and familiar. Delight in the joy of exploration with an immersive, educational adventure backed by the amazing research of the University of Oregon. An afternoon at the Charleston Marine Life Center can be so much more than an educational activity with your kids or a unique stop your road trip. See, touch, and explore every facet of the beautiful and diverse ocean ecosystem that lies right outside our door. Discover hidden depths at the CMLC.

New Venture Championship

Look at what you’ve been through to get here: you’ve ignored a thousand voices who said you couldn’t do it, worked well into the night, taught yourself new skill after new skill after new skill just to get this far. You’ve overcome your own self-doubt and gained a belief in your own abilities that other people could only hope for. Some days it feels like slaying a dragon might be easier. But you’re the hero of this story, the maker of your own destiny. And now you’re standing at the beginning of a new road, a path to greatness. You’ve worked hard to get here but the journey isn’t over and there’s much more to be done. Are you ready?